Disclosure Policy for Singing Product Reviews
The Federal Trade Commission requires that I disclose any relationship I have between a product manufacturer or service provider when I write about a product or service.
Here are the guidelines I operate under at SingingCenter.com:
* I don’t get paid to do reviews for a product or service. I invest my own time to review and test products. I pay the cost for all expenses regarding my reviews.
* Sometimes I pay for the products I test and other times they are sent to me by the manufacturer. If I feel it’s a product you might get benefit from, I review the product.
* I don’t return the products after I test them and review them.
* If I create a link to a product in a review, sometimes I may get paid a commission if you purchase the product or service. I’ll disclose that in the review page. If you don’t see that disclosure, that means I’m not getting paid any commission.
It’s important for consumers to understand the relationship between reviewers of products/services and the provider. If you don’t see a disclosure , a reviewer may be violating the law.
In the past, many consumers have not been aware of some relationships between reviewers and the products they are promoting. New regulations and better business practices are informing consumers more about certain reviews and evaluations of products including proposed customer testimonials. In the end, this will benefit both consumers and businesses alike.
Transparency should be the goal. When trust is established, more people benefit and businesses increase sales and stature under a climate of trust with their customers.
Founder – SingingCenter.com